A b-roll package is a non-scripted video with sound bites, title pages, and other creative elements. This raw material lets stations cut, voice, and script their own segment that best fits their market’s needs or tastes. This localizing of news allows viewers to feel more invested in your story.
Lamar Odom Uses New PowerBar Energy
Gel Blasts
to Dunk on the Moon
Behind-the-scenes footage from the Moon Dunk commercial shoot for the national PowerBar television commercial featuring Lakers' star Lamar Odom, known as The Candy Man.