Leveraging VIDICOM’s media relationships in the top 30 markets, an expert, celebrity, or corporate spokesperson hits 10 major markets during a 3-4 week period to deliver your message points and garner coverage for your product/service or company. VIDICOM handles all elements of the tour — from travel arrangements and media training to bookings on news stations in major cities.
Good Food for Busy Families with Janice Bissex
Four major brands joined forces to sponsor a multiple city ground media tour in which author / nutritionist Janice Newell Bissex hit the road to promote healthy eating for busy families on television news stations across the country. The tour netted some 5 million viewers in Baltimore, Washington DC, Sacramento, Chicago and Miami.
