Content creation is VIDICOM’s core strength. Our researchers and writers craft your story around your message and demos. From this springboard, we create live and pre-produced content. Client messages are embedded in compelling, entertaining, and informational editorial segments from Webisodes to b-roll to backstories. Our unprecedented access to key influencers enhances your segment with the gloss of a celebrity or the substance of an expert. Our producers, editors, and writers are based in major media hub cities like New York, Chicago and Los Angeles, but VIDICOM’s network and reach is global. EDITORIAL VIDEOS: WEB AND TV From Webisodes (informative video shorts for online use) to b-roll (video footage and sound bites) to Video News Releases (VNRs), VIDICOM brings your best story to the market. We also produce “The Backstory”, a featurette on the making of your production - as cinéma vérité sure to go viral. MEDIA TOURS Choose the best mix of four quick and cost effective approaches to being interviewed by journalists from various media outlets in a short space of time.

•	Web Media Tour (WMT): Interviews with influential bloggers and respected online journalists worldwide.
•	Satellite Media Tour (SMT): Your spokesperson will be in-studio or at a remote location while being interviewed by TV stations from coast to coast.
•	Radio Media Tour (RMT): Taped or live interviews by on-air radio personalities.
•	Ground Media Tour (GMT): In-person interviews in key cities with a variety of media outlets.

CORPORATE VIDEOS
Celebrate company milestones with an expertly produced “Sizzle Reel.” Your message will engage a positive emotional response from investors and employees alike. Need training videos? We’ve got you covered.

MULTIMEDIA NEWS RELEASE (MNR)
An interactive news release with video, audio, photos and text. Notification to thousands of journalists online and offline, as well as our network of bloggers and specialty websites will gain access to your story and repurpose the assets in their own format.

PSAs
Messages are on the mark and within budget when you use VIDICOM’s top award-winning PSA producers endorsed by the Ad Council. Airplay reports provide verifiable audience numbers with pinpoint accuracy.

THE PRODUCTION PROCESS
Your team works with our production staff in weaving a story around your brand. We research, shape, develop, and create news stories, editorial angles, and scripts. Our rolodex of media-ready talent can be your stable of on-camera experts. VIDICOM’s extensive library of archival footage is available to enhance your story. We take care of the details like booking the studio, equipment, and crew needed to produce your package. But it doesn't stop there. Our roster of clients is your potential content partners and we’ll repurpose your existing footage into Webisodes, videos, and b-roll for various uses from populating your Facebook page to a video annual report.