Radio Media Tour is an SMT without the visuals. An expert/host or corporate spokesperson delivers your message in radio interviews (usually 15-20) over a 3-hour period. The on-air radio personality in each market gets one-on-one time with the spokesperson. The RMT is followed by a Radio News Release (RNR), a 1-minute “radio news package” containing all the elements of your messaging as well as sound bites from the spokesperson.
Acuvue Takes on the Night
Acuvue releases its 'Driving in the Dark' survey, and Vidicom got renowned optometrist Dr. Elise Brisco and Road and Travel magazine editor Courtney Caldwell to relate its results to drivers and let them know how to maximize safety with the correct eyewear. This resulted in more than 18 million impressions.
