Much like an SMT, a Radio Media Tour follows the same format, but without the visuals. An expert/host or corporate spokesperson delivers your message in radio interviews (usually 15-20) over a 3-hour period. The on-air radio personality in each market gets one-on-one time with the spokesperson. The RMT is followed by a Radio News Release (RNR), a 1-minute “radio news package” containing all the elements of your messaging as well as sound bites from the spokesperson.
Mario Himself Introduces Mario Sports Mix
Mario Speaks! This rare opportunity focuses on talking to one of the biggest names in entertainment about his new game, Mario Sports Mix. Mario talk about how his new MARIO SPORTS MIX game revs up the competition by packing four sports into one package: basketball, volleyball, hockey and dodge ball. Over 5 million RMT impressions and over 4 million post-tour sound bite package impressions were estimated.
